In January, we launched a venue at the IceHouse Lounge in Downtown Las Vegas. We named it Five20 (taken from Romans 5.20) and sought to target 18-25s in the city, which seems to be a needy demographic that few churches are touching. Five20 has encouraged me at times and discouraged me at others. It has had its ups and downs for sure. As of this past Sunday night, Five20 is officially taking a hiatus. We have never been able to get Five20 off the ground as effectively as I desire and so instead of investing the time, energy, and money to continue it, we are going to give it a pause and re-evaluate it.
In my opinion, several factors have contributed to the stagnation of Five20.
1. Location: The IceHouse Lounge is not in a great location. We wanted to use UNLV as a source for people but the IceHouse is not convenient. Also there is no real “target group” around the IceHouse to pursue. I did not foresee the importance of location.
2. Leadership: I had intended to only teach at Five20 and lead from a distance. Upfront I had 4 solid young guys committed to its leadership. One of them a GP intern devoted exclusively to Five20. Two of the leaders bailed within the first few months. If I had it to do over, I would devote more time and energy to leading it myself. No one will understand or embrace a vision as deeply as the primary leader - which creates huge ownership and passion issues. Lesson learned the hard way.
3. Demographic: 18-25s is a tough, tough demographic in this city. For some reason, we have not been able to tap effectively into them.
4. Vision: “church in a bar” is a cool concept for some Christians. Not so cool for nonbelievers. Although we did have some nonbelievers come to the IceHouse that would not step foot in a church building, it is not enough of a factor to “cause” a young adult in this city to come. We have some of the hottest clubs in the world in this city. Why would a nonChristian young adult step foot in a less-than-mediocre bar to hear the gospel? Church in a bar seems to make the bar less cool - not a good thing when trying to reach nonbelievers.
5. Identity: I’m not sure Five20 ever identified exactly what it was supposed to be and who we were supposed to reach and how to reach them. “Church in a bar” does not define what the nuts and bolts mean or look like. With leaders from different philosophical perspectives, I am not sure we ever landed on the same page on what we were seeking to do and who we were seeking to reach. I learned a valuable lesson on identity - knowing who you are as a church or even as a second or third venue.
We are not giving up on Five20 just yet. We are exploring the option of some other venues and if we can secure a better location, we will perhaps relaunch Five20 with a clearer identity and a solid launch team. I still think this age group is a needy demographic in this city. Most 18-25s in this city are here for the wrong reason. They need Jesus. I know of few, if any, churches in the valley that are making a significant impact on this age group. The need is there.
Five20 has been a lesson for me. It is the first “ministry” I have attempted that did not grow quickly and significantly. I have learned some valuable lessons on leadership and trust. I have also realized what is cool to us (the church) is not always cool to those you are trying to reach. Hope you can learn from our lesson.
The good news is that I no longer have a Sunday night commitment!